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Case Study: Branding Strategies Deployed at the 2012 Games in London

Category:
Author

Roberto Bruzzone+Valentina Ciobanu+Manjula Chummun+Francesco Fabbroni
Focus Area

Public Image
Language

English
File Link

https://www.businesstoday.in/magazine/lbs-case-study/story/branding-strategies-at-london-olympics-2012-130660-2013-09-14
Location

United Kingdom
Scope

Sports
Type

Case Study
Publish Year

2013
Access Type

Open Access

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